When looking for Winter 22 shoot location, I wanted something industrial & fun.
“How about Hackney Wick? ” suggested our photographer Ollie. And that was a brilliant idea — where to find a better place with such a cool industrial vibe, and so many hidden gems ?
We shot at the Hackney Wick overground station, in front of a garage, a hidden pizza place, on the bridge to Victoria Park...
I wanted to bring linen, the world’s oldest fabric a modern face. Our dual colour palette Black & Terra has set the tone for a cosy loving Winter.
Here are our heroes to make it happen :
Art Direction & Photographer: Ollie Ali
Muse: Bliss Kelly
Hair & Make up artist: Sjaniël Turrell
Photography Assistant: Claudia Gschwend