Our Ethos

Traceability, Transparency and Sustainability form our key ethos.

We always keep the environment in mind and want you to feel confident that your clothes are made in an ethical and sustainable way.

Traceability

Every item from Má + Lin is fully traceable, from the farm where the raw materials are cultivated to the warehouse where the final items are dispatched.

Image: ©CELC - Sebastien Rande

Transparency

We believe that you have the right to know exactly how and where your clothes are produced. We are fully transparent with our whole supply chain and have created a supply chain map so that you can track each stage of your garment’s journey. 

Sustainability

Environment In Mind

We are mainly Made-to-order, in order to achieve zero wastage on raw material buying and on garment production. We use certified fabrics for all of our collections. Our favourite is linen, one of the oldest and most sustainable materials in the world. (You can read all about it on our blog.) We prioritise local production in order to keep our carbon footprint as low as possible and we plan to measure the CO2 and water impact of each product where possible. This information will soon be available on each product page.

We care about the welfare of our suppliers and only work with socially audited businesses that can demonstrate responsible practices. 

Circular Economy

We are inspired by the Circular Economy Model. Every garment is made to last and we make sure that they are fully biodegradable when they finally reach the end of their life cycle.  We also plan to introduce a Pre-Owned Project in the near future where we’ll collect your pre-loved items from our collections and re-sell them, extending the life cycle of each item and spreading our love for sustainable fashion a little further. 

"I want customers to have the joy of delivery after patience and anticipation and hope they will cherish the items for a long time. That's, for me, the essence of slow fashion"

– Yue, Founder of Má + Lin