When looking for Winter 22 shoot location, I wanted something industrial & fun. 

“How about Hackney Wick? ” suggested our photographer Ollie. And that was a brilliant idea — where to find a better place with such a cool industrial vibe, and so many hidden gems ? 

We shot at the Hackney Wick overground station, in front of a garage, a hidden pizza place, on the bridge to Victoria Park...

I wanted to bring linen, the world’s oldest fabric a modern face. Our dual colour palette Black & Terra has set the tone for a cosy loving Winter.

Art Direction & Photographer: Ollie Ali

Model: Bliss Kelly

Hair & Make up artist: Sjaniël Turrell

Photography Assistant: Claudia Gschwend